Staff at a specialist running shop, are celebrating after being awarded ‘Running Specialist’ status by international sportswear giants Adidas.
Coventry Runner, which is located in Burnaby Road, Radford, joins a carefully selected, small group of retailers in the UK, judged to have the necessary product range, facilities, knowledge and customer service to be classed as an ‘Adidas Running Specialist’.
“Obviously we are delighted and proud to be recognised as one of Adidas’ premier retailers.” said owner Sandy Clisham, “We first started talking to Adidas almost two years ago and to gain ‘Running Specialist’ status we have had to demonstrate that we can meet a host of quite challenging retail standards. These standards are not just about bright lights and signage but are focused on supplying quite technical products correctly, with good advice and support. Our shop is about one sport - running and we do it properly."
Greg Andrews, specialist account manager for Adidas said,
“Being classed as an ‘Adidas Running Specialist’ indicates consistent delivery of excellent customer service and value for money.
“Coventry Runner is an independent running specialist and its key expertise is in understanding and explaining the technicalities of running products and matching them to the individual needs of customers.”
Coventry Runner is a former Godiva Award winner. Judging it as ‘Best New Venture’ in the 2007 awards, the judges made particular reference to the ‘outstanding levels of customer service’ demonstrated by the business.