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Thursday, 24 November 2011

‘Are you ready?’ Update

As part of the England Athletics Volunteer Initiative and ‘Are you ready?’ campaign, England Athletics are inviting clubs to host two events. The first of these events is a ‘Try Athletics Day’ which will mark 100 days to go until London 2012. The second event is an Athletics Community Day which will be held between the Olympic and Paralympic Games.
This Sunday is 250 days to go until London 2012 and the sign up for the ‘Try Athletics Day’ and Athletics Community Day will be launched in the 250 days to go e-bulletin.

These events are the two most tangible aspects of the ‘Are you ready?’ campaign. The ‘Try Athletics Days’ will aim to start and initiate community involvement in local Athletics Clubs and the Olympic and Paralympic celebrations. This event will help to kick start the community’s interest in Athletics and prolong the shop window. Hosting an Athletics Community Day will give clubs the chance to really start the legacy on a local level. This is the moment that we have been building towards and this is a great chance for clubs to host an event to start a legacy in their community.

Following this initial launch, there will be continued promotion of these two events. An e-invite will be send to all networks and their clubs. A new section of the volunteer and ‘Are you ready?’ web pages will be dedicated to these events. This section of the site will provide information and resources for clubs as well as being an external facing website to the public to find out more about the events and find their nearest event to attend.
100 days to go – 16th-20th April 2012 - ‘Try Athletics Day’ 
Clubs will be invited to host a ‘Try Athletics Day’ between 16th and 20th April 2012. The event will mark 100 days to go (18th April) by clubs across the country opening their doors to the community and providing a chance for them to try some Athletics.
The aims of clubs hosting a ‘Try Athletics Day’ are:
·         To give opportunities for their community to try Athletics in a fun environment
·         Involve their community in the celebrations of the Olympic and Paralympic Games
·         Attract potential new members by promoting and showcasing their club
As a national event, England Athletics will provide resources and marketing material for clubs to promote and host their event. However, a flexible approach has been taken to the format of these events. This is being done to allow clubs to run events that suit their club and not exclude running clubs. Clubs are free to host multiple events, if they wish to host separate ‘Try Athletics Days’ for different disciplines or age groups.
Legacy – 25th August 2012 – Athletics Community Day
Clubs will be invited to host an Athletics Community Day on 25th August 2012. This date falls between the Olympic and Paralympic Games and aims to capitalise on the increased interest in Athletics.
The aims of clubs hosting an Athletics Community Day are:
·         To showcase their club and Athletics to their local community
·         Celebrate current club volunteers and recruit new volunteers by promoting club opportunities
·         Host a fun, social day for all the community and current members
·         Complete an activity that will improve the club environment e.g. Paint the clubhouse
As a national event, England Athletics will provide resources and marketing material for clubs to promote and host their event. However, a flexible approach has been taken to the format of these events. This is being done to allow all clubs to host an event and not restricted to Track & Field clubs or only clubs who have their own facilities.
The sign up process
Clubs sign up to host events with two separate online sign up forms:
 Clubs are free to sign up to host multiple ‘Try Athletics Days’ between 16th-20th April 2012, however the Athletics Community Day is limited to 25th August 2012.  Clubs will be asked to provide details for England Athletics’ records and also to be used to promote the events (it is clearly stated which are for which purpose). Following sign up, clubs will receive a confirmation and be notified when resources become available. The resources for the ‘Try Athletics Days’ will be distributed to CCSOs in December 2011.
Resources
England Athletics will be providing resources for host clubs. These will include a ‘Host Club Guide’, posters and other templates. In addition to these there will be suggestions and ideas for the format, organisation and communication methods. The resources have been designed to allow flexibility to clubs that already have ideas on how to host and organise their event but also to give some suggestions and ideas for clubs who require more assistance. The resources for the ‘Try Athletics Days’ will be distributed to CCSOs in December 2011.
The resources for the Athletics Community Days will be produced and distributed in due course.



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